Successful Click Region eCommerce Workshop in Nathalia
0 comments
Why is an eCommerce site important for small businesses?
On Tuesday the 29th of August, the Moira Shire Council and Click Region organized an eCommerce Workshop at the Nathalia Barmah Forest Heritage & Education Centre. The workshop, which went from 6pm to 8pm, was a resounding success, thanks to the insightful presentation by Mel Antony, an expert in the field.
Mel emphasized the significance of having an eCommerce site for small businesses in today's competitive business climate. With the increasing reliance on online shopping, having an online presence is crucial for reaching a wider customer base and staying ahead of the competition.
Benefits of having an eCommerce site
During the workshop, Mel highlighted several key benefits of having an eCommerce site:
- Expanded customer reach: An eCommerce site allows small businesses to reach customers beyond their local area, potentially expanding their customer base nationally or even internationally.
- 24/7 availability: Unlike physical stores with limited operating hours, an eCommerce site is accessible to customers at any time, providing convenience and flexibility.
- Increased sales: By offering products or services online, small businesses can tap into the growing trend of online shopping and boost their sales.
- Customer insights: An eCommerce site provides valuable data and analytics on customer behavior, allowing businesses to better understand their target audience and tailor their marketing strategies accordingly.
Facebook and Instagram Shops
Mel discussed using Facebook and Instagram Shops if you didn't feel you required a full website and had a good following on your social channels. There are costs involved in using these features but they are another great option for some businesses who don't want a whole website to manage.
- Facebook Shops: Facebook Shops allows businesses to create an online store directly on their Facebook Page. It provides a seamless shopping experience for customers and allows businesses to showcase their products effectively.
- Instagram Shopping Feature: Instagram's shopping feature enables businesses to tag products in their posts and stories, making it easy for customers to discover and purchase items directly from the app.
Comparing templated website platforms
During the discussion, Mel compared five different templated website platforms: Woo Commerce, Shopify, Square Website, Wix, and Squarespace. Each platform offers unique features and costs, enabling small businesses to choose the one that best suits their needs and budget.
Considering a fully custom website
While templated platforms are convenient, Mel also discussed the pros and cons of having a fully custom website. A custom website provides businesses with complete control over design and functionality, but it may require more resources and expertise to develop and maintain.
The importance of understanding your customer journey
Prior to starting the website design process, Mel stressed the significance of having a clear idea of your customer journey. Understanding how customers interact with your website and optimizing their experience can greatly impact the success of your eCommerce site.
Networking and light refreshments
After the informative presentation, attendees had the opportunity to network with fellow business owners and Mel. This networking session provided a platform for exchanging ideas, building connections, and potentially collaborating on future projects.
Light refreshments were served, creating a relaxed and enjoyable atmosphere for participants to engage in meaningful conversations and further enhance their knowledge of eCommerce.
The next Workshop is in Yarrawonga!
The Moira Shire is hosting another Click Region workshop on Tuesday, September 12th in Yarrawonga. This workshop will delve into the various features and benefits of using Canva for your business.
By attending this workshop, you'll gain valuable insights into how Canva can revolutionize your business's visual content creation. Don't miss out on this amazing opportunity to enhance your design skills and take your business to new heights!
What is Canva and How Can it Benefit Your Business?
Canva is an Australian graphic design company that offers a wide range of tools and templates to help businesses create stunning designs. Whether you're a small business owner or a marketing professional, Canva can be a game-changer for your visual content needs.
Join us for the Canva workshop! We can’t wait to see you there!
- Tuesday 12 September
- Burkes Hotel Function Room - 96 Belmore St, Yarrawonga VIC 3730, Australia
- 6-7pm workshop
- 7-8pm networking and light refreshments
Registrations are essential for catering purposes. Please Register Here
0 comments