Canva Workshop in Yarrawonga a Great Success!

Unleash Your Branding Potential with Canva: A Recap of the Recent Workshop

On Tuesday the 12th of September, the Moira Shire hosted a very successful free Canva Workshop for local businesses in the Shire. The workshop, run by Melissa Antony and Bree Nightingale from Click Region, had a great turnout with 30 people registered to attend!

Mel shared with the group the importance of having a clear Brand Guide for businesses and how strictly sticking to brand guidelines can help your brand become instantly recognizable to your customers. She showed the group that creating your own brand guidelines is super easy using Canva Pro.

During the workshop, Mel also explained some of the great features available to businesses through Canva. One of the features covered was how to edit premade templates.

Why are Brand Guidelines Important?

Brand guidelines play a crucial role in establishing a strong and consistent brand identity. They provide a set of rules and standards that ensure all visual and written elements associated with a brand are cohesive and aligned with its values and mission.

By following brand guidelines, businesses can create a unified and recognizable brand image that resonates with their target audience. Consistency in branding helps build trust, credibility, and loyalty among customers.

Mel didn't stop there; she delved further into the large range of features that Canva has to offer businesses. Some of the key features covered during the session included:

• Editing premade templates: Participants were introduced to the art of customizing premade templates to suit their brand's unique style and voice.
• Removing backgrounds: Mel walked the attendees through the process of seamlessly removing backgrounds, enabling businesses to create eye-catching visuals. (Canva Pro feature)
• Using Canva's Magic presentation AI tool: Attendees were amazed by the capabilities of Canva's Magic presentation AI tool, which can assists in populating professional wording in your business.
• Utilizing bulk create for designs: Mel showcased the time-saving potential of Canva’s bulk create feature, enabling businesses to generate multiple designs simultaneously. (Canva Pro feature)
• Layering words in reels for captivating effects: Participants discovered the hidden secret which allows for the layering of text in reels, resulting in visually dynamic creations.

The workshop was both fun and interactive, providing participants with the opportunity to engage in open discussion. The event concluded with light refreshments and allowed for a chance to network with other local businesses in the shire. The positive feedback and interest expressed by businesses has sparked discussions about hosting future workshops focused on using Canva in business.

Mel and Bree possess a wealth of knowledge to share with local small businesses. If you are seeking guidance on digital options for your business, we highly recommend attending one of the workshops. It will provide you with an opportunity to have a one-on-one conversation with either Mel or Bree, allowing you to explore the various options available to propel your business forward.

We will keep you up to date about any upcoming workshops. Be sure to keep an eye out for more information!

Also follow the Moira Shire and Click Region on Facebook for more updates.

 

  

 Photos from previous Numurkah and Nathalia Workshops.

Creating Brand Guidelines with Canva Pro

Canva Pro offers a user-friendly platform for businesses to create their own brand guidelines. Here's how you can get started:

Step 1: Define Your Brand Identity

Before diving into creating brand guidelines, it's essential to have a clear understanding of your brand's identity. Define your brand's mission, values, target audience, and unique selling proposition.

Step 2: Choose Your Brand Colors

Select a color palette that represents your brand's personality and resonates with your target audience. Canva Pro provides a wide range of color options and allows you to save your brand colors for easy access via hex codes.

Step 3: Define Typography

Choose fonts that reflect your brand's tone and style. Canva Pro offers a variety of font options, allowing you to create a consistent typography style for your brand.

Step 5: Establish Visual Guidelines

Define the visual elements that will be used consistently across your brand materials. This includes imagery style, iconography, and graphic elements. Canva Pro provides a vast library of visuals to choose from or allows you to upload your own.

Step 6: Document Your Guidelines

Compile all the elements mentioned above into a comprehensive document that serves as your brand guidelines. This document should include clear instructions on logo usage, colour codes, typography rules, and visual examples.

Creating brand guidelines is a crucial step in establishing a strong and consistent brand identity. By following guidelines, businesses can build trust, credibility, and loyalty among their target audience.